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Book Cover
Book
Author Oliver, Richard L

Title Satisfaction : a behavioral perspective on the consumer / Richard L. Oliver.

Imprint New York ; London : McGraw Hill, 1997.

Copies

Location Call No. Status
 Female Library  HF5415.335 O55 1997    Available
 Female Library  HF5415.335 O55 1997 c.2  Available
Description xvi, 432 p. : ill. ; 24 cm.
Series McGraw-Hill series in marketing
Note Includes index.
Subject Consumer satisfaction
Consumer satisfaction -- Evaluation
ISBN 0071154124
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