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Book Cover

Book

Author

Neuendorf, Kimberly A

Title The content analysis guidebook / Kimberly A. Neuendorf.

Imprint

Thousand Oaks, Calif. : Sage Publications, c2002

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Connect to http://www.loc.gov/catdir/enhancements/fy0656/2001004115-d.html
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Connect to http://www.loc.gov/catdir/enhancements/fy0734/2001004115-b.html

Copies

Location	Call No.	Status
Male Library	HM529 .N47 2002	Available
Male Library	HM529 .N47 2002 c.2	Available

Description	xviii, 301 p. : ill. ; 26 cm.
Bibliography	Includes bibliographical references (p. 247-282) and indexes.
Contents	Defining content analysis : is content analysis easy? -- Milestones in the history of content analysis : the growing popularity of content analysis -- Beyond description : an integrative model of content analysis -- Message units and sampling units -- Variables and predictions -- Measurement techniques -- Reliability -- Results and reporting : data handling and transformations -- Contexts.
Subject	Sociology -- Research -- Methodology
	Content analysis (Communication)
ISBN	0761919775 (cloth : alk. paper)
	0761919783 (pbk. : alk. paper)