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Book Cover
Book
Author McDonald, William J

Title Direct marketing : an integrated approach / William J.McDonald.

Imprint Boston : Irwin/McGraw -Hill ; 1998

Copies

Location Call No. Status
 Female Library  HF5415.126 M395 1998 c.2  Available
Description xviii,532 p.: ill.; 25cm. + 4 computer disks.
Series Irwin/McGraw -Hill series in marketing
Bibliography Includes bibliographical references and index.
Subject Direct marketing
Direct marketing -- Case Studies
ISBN 0256197830
0071159517
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