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Author
Kobs, Jim
Title
Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies / Jim Kobs.
Imprint
Lincolnwood, Ill. : NTC Business Books, 1979.
Copies
Description
xv, 312 p. : ill. ; 27 cm.
Note
Includes index.
Bibliography
Bibliography: p. 300-302.
Subject
Direct marketing -- United States
Direct marketing -- United States -- Case studies
ISBN
0844230375
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