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Title
The Direct marketing handbook / Edward L. Nash, editor in chief.
Imprint
New York : McGraw-Hill, 1992
Copies
Edition
2nd ed
Description
xxxiii, 827 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and index.
Subject
Direct marketing
Direct selling
Added Author
Nash, Edward L
ISBN
0071127291(McGraw Hill International Edition)
0070460272
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