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Book Cover
Book

Title International and Global Marketing : Concepts and Cases / Edited by Taylor W. Meloan, John L. Graham.

Imprint Boston : Irwin, McGraw-Hill , 1998

Copies

Location Call No. Status
 Female Library  HF1416 I54 1998    Available
 Female Library  HF1416 I54 1998 c.2  Available
Edition 2nd ed
Description xvi,439 p.; 24 cm.
Series Marketing and Advertising Series
Bibliography Includes bibliographical references.
Subject Export marketing
Export marketing -- Case studies
Added Author Meloan, Taylor W. editor
Graham, John L. editor
ISBN 0256218943
0071158006(pbk)
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