Title |
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. |
|
Imprint |
New York : Routledge, 2017 |
|
Female Library
|
JF1525.P8 P37 2017 |
Available |
Male Library
|
JF1525.P8 P37 2017 |
Available |
Edition |
2nd ed |
Description |
x, 264 p. : ill. ; 23 cm. |
Series |
Routledge masters in public management
|
Note |
Revised edition of the authors' Marketing management and communications in the public sector, 2012. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ¿ an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index. |
Subject |
Government publicity
|
|
Communication in public administration
|
Added Author |
Villeneuve, Jean-Patrick
|
ISBN |
9781138655799 (hardback) |
|