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Book Cover
Book
Author Chisnall, Peter M

Title Strategic business marketing / Peter Chisnall.

Imprint New York : Prentice Hall , 1995

Copies

Location Call No. Status
 Female Library  HF5415.1263 C45 1995 c.2  Available
Edition 3rd ed./ [rev. ed]
Description xi, 506 p. : ill. ; 24 cm.
Note Rev. ed. of: Strategic industrial marketing. 2nd. 1989.
Incudes index, p.: 497-506.
Bibliography Includes bibliographical references.
Subject Industrial marketing -- Management
Marketing -- Planning
ISBN 0132033658
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