Title |
Strategic business marketing / Peter Chisnall. |
|
Imprint |
New York : Prentice Hall , 1995 |
|
Female Library
|
HF5415.1263 C45 1995 c.2 |
Available |
Edition |
3rd ed./ [rev. ed] |
Description |
xi, 506 p. : ill. ; 24 cm. |
Note |
Rev. ed. of: Strategic industrial marketing. 2nd. 1989. |
|
Incudes index, p.: 497-506. |
Bibliography |
Includes bibliographical references. |
Subject |
Industrial marketing -- Management
|
|
Marketing -- Planning
|
ISBN |
0132033658 |
|