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Book Cover
Book
Author Lehmann, Donald R

Title Analysis for marketing planning / Donald R. Lehmann, Russell S.Winer.

Imprint Chicago: Irwin McGraw -Hill; 1997

Copies

Edition 4th ed. McGraw -Hill International Editions
Description 211P. ill.; 23cm.
Series The Irwin series in marketing
Bibliography Includes bibliographical references and index.
Subject Marketing -- Management -- United States
Added Author Winer, Russell S. J. Author
ISBN 0256214425
007115423x
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