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Book Cover
Book
Author Kotler, Philip

Title Marketing management : analysis, planning, implementation, and control / Philip Kotler.

Imprint Upper Saddle River, NJ : Prentice Hall International, c1997.

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Edition 9th ed.
Description xl, 789, [49] p., [2] f. de pl. : ill. en noir et en coul, cartes ; 26 cm.
Series The Prentice-Hall international series in marketing
Note La couv. porte en plus : "international edition".
Index.
Bibliography Notes bibliogr.
Subject Marketing -- Manuels d'enseignement supقerieur.
ISBN 0132613638
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