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Author
McCarthy, E. Jerome
Title
Basic Marketing : A Managerial Approach / E. Jerome McCarthy, William D. Perreault.
Imprint
New Delhi : Universal Book Stall , 1988
Copies
Edition
9th ed
Description
xviii,749 p.: ill.; 24 cm.
Note
Includes index.
Computer Aided Problems.
Subject
Marketing -- Case studies
Marketing -- Programmed instruction
Added Author
Perreault, William D
ISBN
818527407X
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