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Author
Kent, Raymond A
Title
Marketing research : measurement, method and application / Raymond A. Kent.
Imprint
London ; New York : International Thomson Business, 1999.
Copies
Description
xiv, 334 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references (p. [330-331) and index.
Subject
Marketing research
Marketing research -- Great Britain
ISBN
1861521553
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