My Library

Request Add to My Lists Add to Bag MARC Display Return to Browse
   
Limit search to available items
Previous Record Next Record
Resources
Book
Author Hawkins, Del I

Title Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

Imprint Chicago : Irwin , 1995

Copies

Location Call No. Status
 Female Library  HF5415.33U6 H38 1995 c.2  Available
Edition 6th ed
Description xix, 649 p. : ill. (some col.) ; 27 cm.
Series The Irwin series in marketing
Bibliography Includes bibliographical references and index.
Subject Consumer behavior -- United States
Marketing surveys -- United States
Added Author Best, Roger J
Coney, Kenneth A
Permanent Link