| Edition |
Student edition |
| Description |
xiii, 420 pages, 20 pages of pull-out flashcards : color illu ; 28 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions. |
| Subject |
Marketing -- Textbooks
|
| Added Author |
Hair, Joseph F
|
|
McDaniel, Carl, Jr
|
| Added Title |
MKTG eight |
|
MKTG, principles of marketing |
| ISBN |
9781285432625 (student ed. with PAC) |
|
1285432622 (student ed. with PAC) |
|
9781285432687 (student ed.) |
|
1285432681 (student ed.) |
|
