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Book Cover
Book
Author Assael, Henry

Title Consumer behavior and marketing action / Henry Assael.

Imprint Cincinnati, Ohio : South-Western College Pub., 1998.

Copies

Location Call No. Status
 Female Library  HF5415.3 .A83 1998    Available
Edition 6th ed.
Description xviii, 718 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. 656-688) and index.
Subject Consumer behavior
Motivational research (Marketing)
Added Title Consumer behavior.
ISBN 0538867701
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