My Library

The essence of services marketing

Payne , Adrian
Harlow, Eng.: Pearson Education Limited, 1993 1993

Essentials of services marketing: concepts, strategies and cases

Hoffman, K. Douglas
Mason, Ohio : South-Western / Thomson Learning , 2001 2001

Instructor's manual and test bank to accompany essentials of services marketing: concepts, strategies and cases

Hoffman, K. Douglas
South Melburne, Vict. : Wadsworth / Thomson Learning , 2002 2002

Managing services marketing : text and readings

Bateson, John E. G
Forth Worth, TX. : The Dryden Pres / Harcourt Brace College Publishers , 1999 1999

Marketing your services : for people who hate to sell

Crandall, Rick
Chicago : Contemporary Books, 1996. 1996

Principles of Services Marketing

Palmer, Adrian
London : McGraw-Hill Company , 2001 2001

Principles of services marketing

Palmer, Adrian
London ; New York : McGraw-Hill, 2005 2005

Services marketing

Zeithaml, Valarie A
New York ; London : McGraw Hill, 1996. 1996

Services marketing

Lovelock, Christopher H
Upper Saddle River, N.J. : Prentice Hall, 1996 1996

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A
Boston : McGraw Hill/ Irwin, 2003 2003

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A
Boston : McGraw-Hill Irwin, 2009 2009

Services marketing : integrating customer focus across the firm

New York : McGraw-Hill, 2024. 2024

Services marketing : people, technology, strategy

Lovelock, Christopher H
Upper Saddle River, NJ. : Prentice Hall , 2001. 2001

Services marketing : people, technology, strategy

Lovelock, Christopher H.
Boston : Pearson Education,Inc, 2011. 2011

Services marketing : people, technology, strategy

Lovelock, Christopher H
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007 2007