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Title Managing services marketing : text and readings / John E. G. Bateson , K. Douglas Hoffman.

Imprint

Forth Worth, TX. : The Dryden Pres / Harcourt Brace College Publishers , 1999

Location	Call No.	Status
Female Library	HD9980.5 B38 1999	Available
Male Library	HD9980.5 B38 1999	Available

Edition	4th ed
Description	xvi, 471 p. : ill. ; 29 cm.
Series	The Dryden Press series in marketing
Note	Includes index, p.: 463-471.
Bibliography	Includes bibliogrphical references.
Subject	Service industries -- Marketing
	Service industries -- Marketing. -- Management
Added Author	Hoffman, K. Douglas J. Author
ISBN	0030225191