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Book Cover
Book
Author Lovelock, Christopher H

Title Principles of service marketing and management / Christopher Lovelock H , Lauren Wright.

Imprint Upper Saddle River, NJ. : Prentice Hall , 2002

Copies

Location Call No. Status
 Female Library  HD9981.5 L68 2002    Available
 Female Library  HD9981.5 L68 2002 c.2  Available
Edition 2nd ed
Description xix, 436 p. : ill. ; 26 cm.
Note Includes glossary and index, p.: [423]-436.
Bibliography Includes bibliographical references.
Subject Service industries -- United States -- Marketing
Service industries -- United States -- Management
Added Author Wright, Lauren J. Author
ISBN 0130404675
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