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Title
Academic brands : distinction in global higher education / Edited by Mario Biagioli, Madhavi Sunder.
Imprint
Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, 2022.
Copies
Location
Call No.
Status
Male Library
LB2342.82.A23 2022
Available
Description
xiv, 231 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references.
Subject
Universities and colleges -- Marketing
Branding (Marketing)
Trademarks
Education, Higher -- Marketing
Added Author
Biagioli, Mario, 1955-
Sunder, Madhavi
ISBN
9781108841375 (hardback)
9781108794756 (paperback)
9781108881920 (epub)
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