LEADER 00000nam a2200313 a 4500 001 u5371 001 5157 003 SIRSI 005 20020309000000.0 008 960624s1996 txu b 001 0 eng 010 96009716 020 1885167210 (hardcover) 020 1885167156 (pbk.) 035 ocm35095754 040 DLC|cDLC 049 UAUA 050 00 HF5415.122|b.M57 1996 100 1 Misner, Ivan R.,|d1956- 245 10 7 second marketing :|bhow to use memory hooks to make you instantly stand out in a crowd /|cIvan R. Misner. 246 3 Seven second marketing. 260 Austin, Tex. :|bBard Books,|cc1996. 300 159 p. ;|c24 cm. 504 Includes bibliographical references (p. 149-152) and index. 650 0 Marketing|xPsychological aspects 650 0 First impression (Psychology) 650 0 Word-of mouth advertising 994 92|bUAAUS