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Book Cover
Book
Author Johansson, Johny K

Title Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

Imprint New York, N.Y. : McGraw-Hill/Irwin, 2003

Copies

Location Call No. Status
 Female Library  HF1416 J63 2003    Available
 Female Library  HF1416 J63 2003 c.2  Available
Edition 3rd ed
Description xviii, 654 p. : ill. ; 28 cm.
Series The McGraw-Hill/Irwin series in marketing
Bibliography Includes bibliographical references and indexes .
Subject Export marketing
Export marketing -- Management
ISBN 0072471484
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