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Book Cover
Book
Author Kotabe, Masaaki

Title Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

Imprint New York : J. Wiley, c1998.
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Connect to http://www.loc.gov/catdir/toc/onix02/99236705.html

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Location Call No. Status
 Female Library  HF1416 K67 1998    Available
Description xxi, 24, 711 p. : ill., col. maps ; 26 cm.
Bibliography Includes bibliographical references and indexes.
Subject Export marketing -- Management
International business enterprises -- Management
Export marketing -- Management
International business enterprises -- Management
Added Author Helsen, Kristiaan. J. Author
Cover Title Global marketing management, update 2000.
ISBN 0471353906
0471592889 (alk. paper)
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