My Library

Request Add to My Lists Add to Bag MARC Display Return to Browse View Bag Empty Bag
   
Limit search to available items
Previous Record Next Record
Resources
More Information
Book Cover
Book
Author Duncan, Tom (Thomas R.)

Title Principles of advertising & IMC / Tom Duncan.

Imprint Chicago, IL : McGraw-Hill/Irwin, 2005
Connect to
Connect to http://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
Connect to http://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.html

Copies

Location Call No. Status
 Female Library  HF5415.13 D846 2005    Available
Edition 2nd ed
Description xxvii, 774 p. : col. ill. ; 29 cm.
Series The McGraw-Hill/Irwin series in marketing
Note Revision of: IMC / Tom Duncan. 1st ed. 2002.
Bibliography Includes bibliographical references and index.
Subject Brand name products -- Marketing -- Management
Added Author Duncan, Tom (Thomas R.). IMC
Added Title Principles of advertising and IMC
ISBN 0071111182 (international : alk. paper)
Permanent Link