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Book Cover
Book
Author Duncan, Tom

Title IMC:Using Advertising and Promotion to Build Brands / Tom Duncan.

Imprint Boston : McGraw-Hill/Irwin , 2002

Copies

Location Call No. Status
 Female Library  HF5415.13 D846 2002    Available
 Female Library  HF5415.13 D846 2002 c.2  Available
Description xxxii,783 p.: col ill.; 26 cm.
Series The McGraw-Hill/Irwin series in marketing
Note Includes index.
Subject Brand name products -- Marketing -- Management
ISBN 025621476X(alk.paper)
0071123318
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