My Library

LEADER 00000cam a2200193 a 4500 
001    u38061 
003    SIRSI 
008    141014s2013    at a     b    001 0 eng d 
020    9780195573558 (pbk.) 
020    0195573552 (pbk.) 
050 00 HF5415 |b.S3985 2013 
100 1  Sharp, Byron 
245 1  Marketing : |btheory, evidence, practice / |cByron Sharp. 
260    South Melbourne, Victoria, Australia : |bOxford University
       Press, |c2013 
300    liv, 609 p.: |bill.; |c25 cm. 
504    Includes bibliographical references (pages 572-596) and 
       index. 
650  0 Marketing 
650  0 Marketing |zAustralia |vCase studies