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Book Cover
Book
Author Boyd, Harper W

Title Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larrقechقe.

Imprint Boston, Mass : Irwin/McGraw-Hill, 1998.

Copies

Location Call No. Status
 Female Library  HF5415.13 .B669 1998    Available
 Female Library  HF5415.13 .B669 1998 c.2  Available
 Female Library  HF5415.13 .B669 1998 c.5  Available
Edition 3rd ed.
Description xxii, 547 p. : ill. ; 26 cm.
Series The Irwin/McGraw-Hill series in marketing
Bibliography Includes bibliographical references and indexes.
Subject Marketing -- Management
Added Author Walker, Orville C
Larrقechقe, Jean-Claude
ISBN 0256226326 (pbk. : alk. paper)
0071154299 (international)
0072897872 (Business Week ed.)
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