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Book Cover
Text-Book
Author Malhotra, Naresh K.

Title Marketing research : an applied orientation / Naresh K. Malhotra.

Imprint Harlow, United Kingdom : Pearson, 2020.

Copies

Location Call No. Status
 Male Library  HF5415.2 .M29 2020    Available
 Female Library  HF5415.2 .M29 2020    Available
 Male Library  HF5415.2.M29 2020 c.2  Available
 Female Library  HF5415.2.M29 2020 c.2  Available
Edition 7th ed., Global edition.
Description 882 p. : ill. ; 28 cm.
Note KH-AUL-2
Bibliography Includes bibliographical references and index.
Subject Marketing research
Marketing research -- Methodology
ISBN 9781292265636 (pbk.)
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