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Author
Belch, George E. (George Edward), 1951-
Title
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Imprint
New York, United States : McGraw-Hill Education, 2021.
Copies
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Call No.
Status
Male Library
HF5823.B387 2021
Available
Female Library
HF5823.B387 2021
Available
Edition
12e.
Description
764 p. : ill. ; 30 cm.
Subject
Advertising
Communication in marketing
Sales
promotion
Added Author
Belch, Michael A.
ISBN
9781260570991
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