My Library

LEADER 00000cam a2200217 a 4500 
008    170113s2021    xxu    g      000 0 eng d 
020    9781260570991 
050    HF5823|b.B387 2021 
100 1  Belch, George E.|q(George Edward),|d1951- 
245 10 Advertising and promotion :|ban integrated marketing 
       communications perspective /|cGeorge E. Belch & Michael A.
       Belch. 
250    12e. 
260    New York, United States :|bMcGraw-Hill Education,|c2021. 
300    764 p. :|bill. ;|c30 cm. 
650  0 Advertising 
650  0 Communication in marketing 
650  0 Sales promotion 
700 1  Belch, Michael A.