My Library

Request Add to My Lists Add to Bag MARC Display Return to Browse Modify Search More Like This
   
Limit search to available items
36 results found. sorted by date .
Previous Record Next Record
Resources
More Information
Book Cover
Book
Author Belch, George E. (George Edward), 1951-

Title Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

Imprint Boston : McGraw-Hill Irwin, 2007

Copies

Location Call No. Status
 Female Library  HF5823 B387 2007    Available
 Female Library  HF5823 B387 2007 c.2  Available
Edition 7th ed
Description xxvi, 820 p. : col. ill. ; 29 cm.
Bibliography Includes bibliographical references (p. 763-789) and indexes.
Subject Advertising
Sales promotion
Communication in marketing
Added Author Belch, Michael A
ISBN 9780071105897
0071105891
0073101265 (alk. paper)
9780073101262
Permanent Link