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Book Cover
Book
Author Belch, George E. (George Edward), 1951-

Title Advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

Imprint Boston : McGraw-Hill / Irwin, 2004

Copies

Location Call No. Status
 Female Library  HF5823 .B387 2004    Available
 Female Library  HF5823 .B387 2004 c.2  Available
 Male Library  HF5823 .B387 2004    Available
Edition 6th ed
Description xiii,779-IN22 P. : ill. (some col.) ; 29 cm.
Series The McGraw-Hill/Irwin series in marketing
Bibliography Includes bibliographical references and indexes.
Subject Advertising
Sales promotion
Communication in marketing
Added Author Belch, Michael A
ISBN 0072536674 (alk.paper)
0071214380 (International :alk.paper)
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