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Book Cover
Book
Author Fill, Chris

Title Marketing Communications : contexts, strategies and applications / Chris Fill.

Imprint Harlow, England ; New York : Financial Time Prentice Hall, 2002

Copies

Location Call No. Status
 Female Library  HF 5415.123 F55 2002    Available
 Female Library  HF 5415.123 F55 2002 c.2  Available
Edition 3rd. ed
Description xxxii, 790 p. : ill. (some col.) ; 25 cm.
Bibliography Includes bibliographical references and indexes.
Subject Communication in marketing
Marketing channels
Sales promotion
ISBN 0273655000