My Library

LEADER 00000nam a22002535  4500 
001    u19217 
001    19630 
003    SIRSI 
005    20050607204900.0 
020    0273655000 
050    HF 5415.123 |bF55 2002 
100 10 Fill, Chris 
245 10 Marketing Communications :|bcontexts, strategies and 
       applications / |cChris Fill. 
250    3rd. ed 
260    Harlow, England ; |aNew York : |bFinancial Time Prentice 
       Hall, |c2002 
300    xxxii, 790 p. : |bill. (some col.) ; |c25 cm. 
504    Includes bibliographical references and indexes. 
650 00 Communication in marketing 
650 00 Marketing channels 
650 00 Sales promotion