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Book Cover
Book
Author Saunders, Ruth

Title Marketing in the boardroom : winning the hearts and minds of the board / Ruth Saunders.

Imprint Abingdon, Oxon ; New York, NY : Routledge, 2017

Copies

Location Call No. Status
 Female Library  HF5415 .S2778 2017    Available
 Male Library  HF5415 .S2778 2017    Available
Description viii, 217 pages : illustrations ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents The marketing issue -- The ideal marketer -- Creating the ideal marketing team -- Choosing who to target -- Choosing what to support -- Choosing why to be in business -- Choosing where to market -- Choosing when to engage people -- Winning the board members' minds -- Winning the board members' hearts -- Winning the board members' confidence.
Subject Marketing
New products
Boards of directors
ISBN 9781138281790 (hardback)
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