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Title The essence of services marketing / Adrian Payne.

Imprint

Harlow, Eng.: Pearson Education Limited, 1993

Location	Call No.	Status
Male Library	HD9980.5 P39 1993	Available
Male Library	HD9980.5 P39 1993 c.2	Available

Description	x, 253 p.: Ills.; 24 cm.
Series	The Essence of management series
Note	Includes index, p.: 249-253.
Bibliography	Bibliography, p.: 246-248.
Subject	Service industries -- Marketing
ISBN	013284852X