My Library

LEADER 00000cam a2200289 a 4500 
001    u15184 
001    15377 
003    SIRSI 
005    20070313084400.0 
008    141203s1993    uk a00000bi000001100eng0d 
020    013284852X 
049    AINB|aAINB JURF 
050  4 HD9980.5|bP39 1993 
100 1  Payne , Adrian 
245 14 The essence of services marketing /|cAdrian Payne. 
260    Harlow, Eng.:|bPearson Education Limited,|c1993 
300    x, 253 p.:|bIlls.;|c24 cm. 
440  4 The Essence of management series 
500    Includes index, p.: 249-253. 
504    Bibliography, p.: 246-248. 
650  0 Service industries|xMarketing