| Description |
184 p; 23 cm. |
| Note |
"Adam N. Stone, aka King Adz, is an advertising and brand professional, a filmmaker and an author. His previous books include The Urban Cookbook, Blek le Rat (as coauthor) and The Stuff You Can't Bottle." --Back cover. |
| Bibliography |
Includes bibliographical references (pages 179-180) and index. |
| Contents |
Introduction: It's All changed - Again -- 55 Moments in Unbrandable Time -- Unbranded Brands: The Beastie Boys -- Unbranded People: Marylin Cayrac -- Define 'Brand' -- Unbranded Brands: Phonebloks -- A Short History of Mass-Marketing -- Unbranded Brands: Fat Willy's Surf Shack -- Product vs Brand -- Unbranded Brands: Village Voice -- Words with the Shaman: Jeremy Brown -- Unbrandable Places: Berlin -- Unbranded Brands: In-N-Out Burger -- Manufactured Desire -- A Poem by Tony Kaye -- Unbrandable People: Tarryn-Lee Lamb Warner -- Unbranded Brands: Nudie Jeans -- Consumption -- Unbrandable People: Chuck -- Unbranded Brands: John Altman -- Words with the Shaman: Denzyl Feigelson -- Unbrandable People: Gili -- Unbranded Brands: Deus Ex Machina -- Unbrandable People: Josie Long -- Unbranded Brands: The Pirate Bay -- It's About Telling YOur Story -- Words with the Shaman: Omaid Hiwaizi -- Unbranded Brands: Shakespeare and Company -- Unbrandable Places: São Paulo -- Unbrandable People: Alan Cooper -- The Art of Selling and Buying -- Words with the Shaman: Joey Elgersma -- Unbrandable Places: Spuistraat, Amsterdam -- Unbranded Brands: Muji -- Advertising 3.0: Content Still Rules, OK! -- Unbrandable People: Douglas Tompkins -- Unbranded Brands: Patta -- Emerging Markets -- Unbradable Places: Freetown, Kigali -- Unbranded Brands: Nokia -- Brands Doing Good -- Unbrandable Places: The Mars Bar, New York -- Unbrandable People: Roger Ballen - Unbranded Brands: Mojang/Minecraft -- New Methods of Research -- Words with the Shaman: Leroy Tulip -- Unbranded People: Haas & Hahn -- Unbranded Brands: NPR and PBS -- Unbrandable People: Beppe Grillo -- Unbrandable Places: Forte Prenestino, Rome -- An Unbrandable Moment: Trainspotting -- Unbrandable People: Annie Leonard -- No One Really Knows Anything -- Unbrandable People: Jennifer M. -- Words with the Shaman: Frank Sinatra Jr -- Ten Ways to Unbrandable -- The Last Word. |
| Subject |
Branding (Marketing)
|
|
Brand name products
|
|
Advertising
|
|
Advertising -- Brand name products
|
| Added Author |
Adz, King, 1969
|
| Added Title |
Unbrandable : how to succeed in the new brand place |
| ISBN |
9780500291924 |
|
0500291926 |
|
