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LEADER 00000cam a2200289 a 4500 
001    u44791 
003    SIRSI 
008    180103s2015    uk       b    001 0 eng d 
020    9780500291924 
020    0500291926 
050 00 HF5415.1255 |b.S76 2015 
100 1  Stone, Adam N 
245 10 Un brandable.:|bHowTo Succeed In TheNewBrandSpace /|cAdam 
       N Stone. 
246 30 Unbrandable : how to succeed in the new brand place 
260    London ;|aNew York :|bThames & Hudson Inc.,|c2015 
300    184 p;|c23 cm. 
500    "Adam N. Stone, aka King Adz, is an advertising and brand 
       professional, a filmmaker and an author. His previous 
       books include The Urban Cookbook, Blek le Rat (as 
       coauthor) and The Stuff You Can't Bottle." --Back cover. 
504    Includes bibliographical references (pages 179-180) and 
       index. 
505    Introduction: It's All changed - Again -- 55 Moments in 
       Unbrandable Time -- Unbranded Brands: The Beastie Boys -- 
       Unbranded People: Marylin Cayrac -- Define 'Brand' -- 
       Unbranded Brands: Phonebloks -- A Short History of Mass-
       Marketing -- Unbranded Brands: Fat Willy's Surf Shack -- 
       Product vs Brand -- Unbranded Brands: Village Voice -- 
       Words with the Shaman: Jeremy Brown -- Unbrandable Places:
       Berlin -- Unbranded Brands: In-N-Out Burger -- 
       Manufactured Desire -- A Poem by Tony Kaye -- Unbrandable 
       People: Tarryn-Lee Lamb Warner -- Unbranded Brands: Nudie 
       Jeans -- Consumption -- Unbrandable People: Chuck -- 
       Unbranded Brands: John Altman -- Words with the Shaman: 
       Denzyl Feigelson -- Unbrandable People: Gili -- Unbranded 
       Brands: Deus Ex Machina -- Unbrandable People: Josie Long 
       -- Unbranded Brands: The Pirate Bay -- It's About Telling 
       YOur Story -- Words with the Shaman: Omaid Hiwaizi -- 
       Unbranded Brands: Shakespeare and Company -- Unbrandable 
       Places: São Paulo -- Unbrandable People: Alan Cooper -- 
       The Art of Selling and Buying -- Words with the Shaman: 
       Joey Elgersma -- Unbrandable Places: Spuistraat, Amsterdam
       -- Unbranded Brands: Muji -- Advertising 3.0: Content 
       Still Rules, OK! -- Unbrandable People: Douglas Tompkins -
       - Unbranded Brands: Patta -- Emerging Markets -- 
       Unbradable Places: Freetown, Kigali -- Unbranded Brands: 
       Nokia -- Brands Doing Good -- Unbrandable Places: The Mars
       Bar, New York -- Unbrandable People: Roger Ballen - 
       Unbranded Brands: Mojang/Minecraft -- New Methods of 
       Research -- Words with the Shaman: Leroy Tulip -- 
       Unbranded People: Haas & Hahn -- Unbranded Brands: NPR and
       PBS -- Unbrandable People: Beppe Grillo -- Unbrandable 
       Places: Forte Prenestino, Rome -- An Unbrandable Moment: 
       Trainspotting -- Unbrandable People: Annie Leonard -- No 
       One Really Knows Anything -- Unbrandable People: Jennifer 
       M. -- Words with the Shaman: Frank Sinatra Jr -- Ten Ways 
       to Unbrandable -- The Last Word. 
650  0 Branding (Marketing) 
650  0 Brand name products 
650  0 Advertising 
650  0 Advertising |xBrand name products 
700 1  Adz, King, |d1969