My Library

   
Limit search to available items
Resources
More Information
Book Cover
Book
Author Palmer, Adrian

Title Principles of Services Marketing / Adrian Palmer.

Imprint London : McGraw-Hill Company , 2001

Copies

Location Call No. Status
 Female Library  HF5415 P324 2001    Available
 Female Library  HF5415 P324 2001 c.2  Available
Edition 3rd ed
Description xvi,516 p.; 24 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing -- Management
Service industries -- Marketing
ISBN 0077097483