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Book Cover
Book
Author Palmer, Adrian

Title Principles of services marketing / Adrian Palmer.

Imprint London ; New York : McGraw-Hill, 2005

Copies

Location Call No. Status
 Female Library  HF5415.13 P3242 2005    Available
Edition 4th. ed
Description xi, 575 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing -- Management
Service industries -- Marketing
ISBN 0077107942
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