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Author

Title Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

Imprint

Boston : Irwin/McGraw-Hill , 2004

Location	Call No.	Status
Female Library	HF5415.33.U6 H38 2004	Available
Female Library	HF5415.33.U6 H38 2004 c.2	Available

Edition	9th ed
Description	xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM.
Bibliography	Includes bibliographical references and indexes.
Subject	Consumer behavior -- United States
	Consumer behavior -- United States -- Case studies
	Market surveys -- United States
Added Author	Best, Roger J
	Coney, Kenneth A. jt. Author
ISBN	0071214690 (international : alk. paper)
	0072536861 (alk. paper)