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Author
Hawkins, Del I
Title
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Imprint
Boston, Mass. : Irwin/McGraw Hill, 2001
Copies
Location
Call No.
Status
Female Library
HF5415.33.U6 H38 2001
Available
Edition
8th ed
Bibliography
Includes bibliographical references and indexes.
Subject
Consumer behavior -- United States
Market surveys -- United States
Consumer behavior -- United States -- Case studies
Added Author
Best, Roger J
Coney, Kenneth A
ISBN
0072316020
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