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Book Cover

Book

Author

Folinas, Dimitris, 1970

Title Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis.

Imprint

Abingdon, Oxon ; New York, NY : Routledge, 2017

Copies

Location	Call No.	Status
Female Library	HF5415.1263 F65 2017	Available
Male Library	HF5415.1263 F65 2017	Available

Description	xi,232p: ill ;25cm.
Bibliography	Includes bibliographical references and index.
Contents	Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.
Subject	Industrial marketing
	Business logistics
ISBN	9781138181649
	9781138181656 (pbk. : alk. paper)