My Library

LEADER 00000cam a2200229 a 4500 
001    u46843 
003    SIRSI 
008    190106s2017    xxua     b    001 0 eng d 
020    9781138181649 
020    9781138181656 (pbk. : alk. paper) 
050 00 HF5415.1263 |bF65 2017 
100 1  Folinas, Dimitris,|d1970 
245 10 Marketing and supply chain management :|ba systemic 
       approach /|cDimitris Folinas and Thomas Fotiadis. 
260    Abingdon, Oxon ;|aNew York, NY :|bRoutledge,|c2017 
300    xi,232p: ill ;25cm. 
504    Includes bibliographical references and index. 
505 0  Introduction -- Marketing and supply chain management 
       challenges -- Introduction to marketing and supply chain 
       management -- Marketing and supply chain management 
       coexistence in today's market arena -- Identifying the 
       challenges and trends of marketing and supply chain 
       management -- Integrated framework of marketing and supply
       chain management -- A systemic approach to distribution 
       channels -- A holistic approach to demand handling -- 
       Procurement from a marketing and supply chain management 
       point of view -- Typical approaches of marketing and 
       supply chain management synergies -- Technologies of 
       marketing and supply chain management synergies. 
650  0 Industrial marketing 
650  0 Business logistics