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Book Cover
Book
Author Quesenberry, Keith A., 1971-

Title Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.

Imprint Lanham, United States : Rowman & Littlefield Publishers, 2019.

Copies

Location Call No. Status
 Male Library  HF5415.1265 .Q47 2019    Available
 Female Library  HF5415.1265 .Q47 2019    Available
Edition 2nd ed.
Description 353 p. : ill. ; 27 cm.
Note KH-AUL-2
Bibliography Includes bibliographical references and index.
Subject Internet advertising
Internet in public relations
Internet marketing
Social media
ISBN 9781538101353 (pbk.)
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