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LEADER 00000cam a2200229 a 4500
008 180731s2019 xxua g b 001 0 eng d
020 9781538101353 (pbk.)
040 AE-AjAUL|cAE-ShKH
050 HF5415.1265|b.Q47 2019
100 1 Quesenberry, Keith A.,|d1971-
245 10 Social media strategy :|bmarketing, advertising, and
public relations in the consumer revolution /|cKeith A.
Quesenberry, Messiah College.
250 2nd ed.
260 Lanham, United States :|bRowman & Littlefield Publishers,
|c2019.
300 353 p. :|bill. ;|c27 cm.
500 KH-AUL-2
504 Includes bibliographical references and index.
650 0 Internet advertising
650 0 Internet in public relations
650 0 Internet marketing
650 0 Social media