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Book Cover
Book
Author Andrews, J. Craig

Title Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp.

Imprint Australia : Cengage, 2018.

Copies

Location Call No. Status
 Male Library  HF5438.5.A53 2018    Available
 Female Library  HF5438.5.A53 2018    Available
Edition 10th ed.
Description xix, 635 p. : ill. ; 28 cm.
Note KH-AUL-2
Bibliography Includes bibliographical references and index.
Subject Advertising
Communication in marketing
Direct marketing
Sales promotion
Added Author Shimp, Terence A.
ISBN 9781337282659
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