My Library

LEADER 00000cam a2200241 a 4500 
008    170810s2018    at a   g b    001 0 eng d 
020    9781337282659 
040    AE-AjAUL|cAE-ShKH 
050    HF5438.5|b.A53 2018 
100    Andrews, J. Craig 
245 10 Advertising, promotion, and other aspects of integrated 
       marketing communications /|cJ. Craig Andrews, Terence A. 
       Shimp. 
250    10th ed. 
260    Australia :|bCengage,|c2018. 
300    xix, 635 p. :|bill. ;|c28 cm. 
500    KH-AUL-2 
504    Includes bibliographical references and index. 
650  0 Advertising 
650  0 Communication in marketing 
650  0 Direct marketing 
650  0 Sales promotion 
700 1  Shimp, Terence A.