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Book Cover
Book
Author Pelton, Lou E

Title Marketing Channels : A Relationship Management Approach / Lou E. Pelton, David Strutton, James R. Lumpkin.

Imprint Boston : McGraw-Hill/Irwin , 2002

Copies

Location Call No. Status
 Female Library  HF5415.15.I29 P45 2002    Available
 Female Library  HF5415.15.I29 P45 2002 c.2  Available
Edition 2nd ed
Description xxvi,514 p.; 24 cm.
Series The McGraw-Hill/Irwin series in marketing
Bibliography Includes bibliographical references and index.
Subject Relationship marketing
Marketing channels
Added Author Strutton, David
Lumpkin, James R
ISBN 0072895128(alk.paper)
0071121005 (pbk)
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